PRIVACY NOTICE
Rock Automotive Group makes protecting your private information a top priority. Our privacy policy, as stated below, governs data collection and usage as it pertains to users browsing on this website. By using the website, you consent to the data practices described in the policy below.
Collection of your Personal Information
It is always up to you if you choose to disclose personally identifiable information to us. In order to better provide you with products and services offered on our site, you may choose to submit information such as your first and last name, email address, phone number, and the city and state in which you live. We may also collect other non-personal information including but not limited to the vehicle make and model you’re interesting in buying or selling and/or your down payment amount, in order to serve you better.
Additionally, you may choose to submit a credit application, and are thereby also agreeing to the Privacy Policy as stated on the credit application.
We may also gather additional personal or non-personal information in the future.
Use of your Personal Information
We will use your information for, but not limited to, communicating with you in relation to the products and services you are interested in. We may also use your personally identifiable information to inform you of other products and services available from Rock Automotive Group. We will not share your information with any third party outside of our organization, unless necessary to fulfill your request.
Sharing Information with Third Parties
Rock Automotive Group does not sell, rent, or lease its customer lists to third parties.
We may, only with your written or verbal permission, provide your contact information to external business partners who provide services that may be of interest to you. In those cases, your unique personally identifiable information may be transferred to the third party. All such third parties are prohibited from using your personal information except to provide those services and they are required to maintain the confidentiality of your information.
Rock Automotive Group may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such an action is necessary to: (a) conform to the edicts of the law or comply with legal process; (b) protect and defend the rights or property of Rock Automotive Group; and/or (c) act in urgent circumstances to protect the personal safety of our employees, users of our products and services, or members of the public.
Tracking User Behavior
Rock Automotive Group may use Google Analytics or a similar technology, and/or pixel tags to keep track of the pages on our website our users visit. This data may be used to customize information on products or services relevant to users whose behavior indicates they are interested in a particular subject area.
SMS Communication Consent:
By providing your contact information through any form submission on this website, you expressly consent to receive SMS messages from Rock Automotive Group at the telephone number you have provided. These SMS messages may include transactional messages, updates, and promotional or marketing content related to our products and services.
You acknowledge that SMS messages may be sent using automated technology, and you understand and agree that standard message and data rates may apply for SMS communications. Additionally, you acknowledge that SMS messages may be sent by a third-party service provider on behalf of Rock Automotive Group.
You further acknowledge that you can opt-out of receiving SMS messages at any time by following the instructions provided in the SMS messages or by contacting us using the information provided in our Contact Us page.
Please note that opting out of SMS communications may affect your ability to receive certain updates or information from Rock Automotive Group. By providing your consent to receive SMS messages, you affirmatively acknowledge and agree to the terms outlined in this SMS communication consent.
Use of Cookies
The Rock Automotive Group website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issues the cookie to you.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the website.
Links to other Sites
Our website does contain links to affiliate and other websites. Please note this privacy policy does not govern the collection and use of information by companies not controlled or managed by Rock Automotive Group. Therefore, we encourage all users, visitors, prospects, or customers to be aware when they leave our website and to read the privacy policy of every website that collects personally identifiable information.
Children under the age of Thirteen
Rock Automotive Group does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, we ask that you not submit any form or make any request on our website, and you must ask your parent or guardian for permission to use the website.
Security
Rock Automotive Group takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline. Wherever we collect sensitive information (e.g. credit application), that information is encrypted and transmitted to use in a secure way. You can verify this by looking for a lock icon in the address bar and looking for “https” at the beginning of the address of the webpage.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example billing or customer service) are granted access to personally identifiable information.
This is all done to prevent any loss, misuse, unauthorized access, disclosure or modification of the user’s personal information under our control. If you feel that we are not abiding by this privacy policy, you should contact us immediately via telephone or via email.
Opt-out or Unsubscribe
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the phone number given on our website:
- See what data we have about you, if any.
- Change/correct any data we have about you.
- Have us delete any data we have about you.
- Express any concern you have about our use of your data.
Changes to this Policy
We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or updating any privacy information on this page. Your continued use of the website after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.